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A Review Of dove

The “Campaign for True Beauty” has been an enormous achievement from each a company and brand perspective. Dove’s own self-perception and awareness of the part of its solutions and message in women’s lives is constructed on an authenticity of position and of objective, extending across the brand spectrum, and that consists of the all-important matter of the bottom line. “The key lesson,” says De Mello Kamath of Dove’s Campaign for Genuine Beauty, “has been to have an uncompromising, single-minded focus on our goal and commitment to generating constructive alter in beauty. Aptly, for a brand so focused on the perils...