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Evaluating gross profit margin is difficult since each business enterprise is exceptional. For instance, corporations prioritizing sales volume amongst their approaches or operating in extremely competitive markets trend towards decrease gross profit margins regardless of preserving healthy finances. Quite a few business enterprise owners normally get confused when relating markup to gross profit margin. They are very first cousins in that both computations deal with the similar variables. The distinction is that gross profit margin is figured as a percentage of the selling cost, though markup is figured as a percentage of the seller’s cost. Investors can then identify if...